LA Auto Show 2024 Puts EVs Front and Center

Founded in 1907, the Los Angeles Auto Show is widely recognized as one of the most influential shows globally. Reflective of its location, the show celebrates the love affair Angelenos have with their cars and offers a global platform to industry technology and innovation, synonymous with California. The show ran for 10 full days over the Thanksgiving period with many industry influencers, and car enthusiasts.

Hundreds of new car, SUV and Truck models were on display spanning gas, hybrid and electric options. The 116th Los Angeles Auto Show features displays and brand showcases for Acura, Cadillac, Chevrolet, Ford, Genesis, Honda, Hyundai, Kia, Land Rover, Lexus, Lincoln, Lotus, Lucid, Nissan, Polestar, Porsche, Subaru, Toyota and Volkswagen. Additionally, there are driving and demo opportunities offered to visitors in vehicles from Cadillac, Chevrolet, Ford, Hyundai, Kia, Lucid, Mazda, Nissan, Polestar, Porsche, Subaru, Tesla, Volkswagen, and Volvo.

All-Electric at LA Auto Show: For the first time in the show’s 116-year history, every vehicle manufacturer participating had at least one all-electric model as part of its exhibit. These vehicles represented the industry’s future, showcasing cutting edge technology, modern powertrains, charging innovation, interior comfort and enhanced  entertainment features. Visitors could see more than 50 all-electric models (as well as hybrids) during a visit to the LA Auto Show, and drive or ride in dozens of the latest models.

Lucid Gravity was launched on media day at the 2023 LA Auto Show with the new three-row SUV drawing crowds since the show opened its doors. With a projected range in excess of 440 miles and intelligent design that can accommodate up to seven adults with their luggage, the brand-new electric SUV features the next generation of Lucid’s award-winning, proprietary powertrain. Sitting alongside the Lucid Air, the Gravity with its extraordinary design will be available in 2024.

Exotics on Display: Fans of exotic sports cars had plenty to see and snap throughout the show, with enthusiasts specifically directed to Galpin Hall of Customs, Renovation Motorsports, Kevin Hart Kollection, as well as all the plenty of eye candy in The Aftermarket Garage. Stars of the show included the new Chevrolet Corvette E-ray and Z06 Carbon plus customized vehicles from Ferrari, Lamborghini, Lotus, McLaren, Mercedes, Audi, BMW, and more. The ultra-rare Pagani Huayra from Drive It Forward Foundation in the West Atrium made a strong claim to be the star of this category at the 2023 show.

Notable Concepts: The Kia EV3 and EV4 concept cars were introduced at the LA Auto Show and are expected to become additions to the company’s future electric lineup. Originally teased at a Kia EV Day in its home market, the presence of both cars in Los Angeles was recognition of the important role the Californian market plays in EV adoption and sales. Both the EV3 and EV4 are material-driven concepts designed to promote sustainable materials like bio-plastic and leather substitutes, recycled fabrics, and BTX-free paint.

In a surprise appearance, the Honda Prelude hybrid concept also arrived on the show floor this year and has had eager fans wondering when the brand will announce more details on the next generation of this popular model.

OVRLand OutPost was a brand-new attraction at the 2023 LA Auto Show and was the ultimate destination for Outdoor Vehicle Recreation enthusiasts. Presented by ovrmag.com, the display features more than 30 curated vehicles built for those with a passion for venturing off the beaten path. Featuring everything from the latest Jeeps to accessorized Rivians, classic Land Cruisers and fullsize camper conversions, the exhibit showcased the endless possibilities to push your own vehicle to extremes.

Electric Avenue Test Drives! Visitors could get behind the wheel and experience firsthand the latest electric vehicles from Cadillac, Chevrolet, Ford, Kia, Lucid, Mazda, Polestar, Porsche, Volkswagen, and Volvo on a nearly one-mile course around South Hall at the LA Convention Center.

Other in-vehicle opportunities were also available, with demo rides available from Hyundai, Nissan and VW on indoor EV test tracks inside South, street drives with Ford, Subaru and Tesla, and for adventurous riders, the Ford Bronco Off-Roadeo Ride Experience was a thrill ride for the entire family.

Subaru’s National Parks Exhibit was the perfect setting to host the brand’s unveiling of the 2025 Forester. In addition to showcasing each Subaru model, the National Parks theme highlights the brand’s dedication to preservation through an immersive 180-degree LED wall and floor, wilderness-inspired sights, sounds and smells and two levels of viewing.

The Aftermarket Garage was where visitors found a stunning array of modified cars, trucks and motorcycles. This year’s star attractions included South Bay Pop Ups  Lowrider & Motorcycle show, Al & Ed’s Exclusive, SS Motorsports, Genesis 1 Auto Concepts, Yamaha, Black Classics Car Club, and more. With 30 jaw-dropping lowriders on display as well as a host of ultra-luxurious exotics, supercars and premium sports cars, The Aftermarket Garage was an essential part of the LA Auto Show experience.

Kevin Hart Kollection: The superstar’s showcase represented the first time his custom-built muscle cars have been seen together in public. Each one is built to the precise specifications of the world-famous comedian, actor and entrepreneur. With a stunning Ferrari showcased alongside his favorite American muscle, the collection represented the pinnacle of Hart’s prized collection.

From the Max series Downey’s Dream Cars, Robert Downey Jr chose the LA Auto Show to bring together publicly for the very first time the six classic cars he modified into eco-friendly vehicles. The RDJ Dream Car Sweepstakes offered participants a chance to win one of the custom vehicles, with proceeds benefiting Downey’s FootPrint Coalition. The diverse collection included a 1965 Chevrolet Corvette which has had the original 327 Small Block V8 engine replaced with two Hyper 9 electric motors, and the movie star installed a mushroom-based interior fabric from Ecovative to carry the positive message even further.

One response to “LA Auto Show 2024 Puts EVs Front and Center”

  1. Great article. Informative, well-written, and gives a good overview. I would love to see the photos grouped and captioned a better. Also, the mobile experience for the email is not great for the same reason.

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